Flake cereal
At the same time, Kellogg also began experimenting with new grain cereals to expand its product line. This same premium was offered for 22 years. To increase sales, in 1909 he added a special offer, the Funny Jungleland Moving Pictures Booklet, which was made available to anyone who bought two boxes of the cereal.
#FLAKE CEREAL FREE#
In 1907, his company ran an ad campaign which offered a free box of cereal to any woman who winked at her grocer. At his new company, Battle Creek Toasted Corn Flake Company, he added sugar to the flakes to make them more palatable to a mass audience, but this caused a rift between his brother and him. In 1906, Will Keith Kellogg, who served as the business manager of the sanitarium, decided to try to mass-market the new food. The brothers then experimented with other flakes from other grains. The flakes of grain, which the Kellogg brothers called Granose, were a very popular food among the patients. Will later insisted that he, not Ella, had worked with John, and repeatedly asserted that he should have received more credit than he was given for the discovery of the flaked cereal. John Harvey Kellogg was the only person named on the patent. Significantly, the patent applied to a variety of types of grains, not just to wheat. Ī patent for "Flaked Cereals and Process of Preparing Same" was filed on May 31, 1895, and issued on Apto John Harvey Kellogg as Patent No. Tempering, the process the Kelloggs had discovered, was to become a fundamental technique of the flaked cereal industry. Ella and Will were often at odds, and their versions of the story tend to minimize or deny each other's involvement, while emphasizing their own.
Will Kellogg was tasked with figuring out what had happened and recreating the process reliably. Rather than throwing it out the next morning, he sent it through the rollers and was surprised to obtain delicate flakes, which could then be baked. It is generally agreed that upon being called out one night, John Kellogg left a batch of wheat-berry dough behind. According to others, John had the idea in a dream, and used equipment in his wife's kitchen to do the rolling. According to some accounts, Ella suggested rolling out the dough into thin sheets, and John developed a set of rollers for the purpose. There is considerable disagreement over who was involved in the discovery, and the role that they played. The development of the flaked cereal in 1894 has been variously described by John Kellogg, his wife Ella Eaton Kellogg, his younger brother Will, and other family members. As well as being used as a breakfast cereal, the crushed flakes can be a substitute for bread crumbs in recipes and can be incorporated into many cooked dishes.Ī newspaper advertisement for Kellogg's Toasted Corn Flakes in 1919 There are many generic brands of corn flakes produced by various manufacturers. In 1928, he started to manufacture Rice Krispies, another successful breakfast cereal. Kellogg continued to experiment with various ingredients and different grains. With corn flakes becoming popular in the wider community, a previous patient at the sanitarium, C.
A patent for the process was granted in 1896, after a legal battle between the two brothers. The breakfast cereal proved popular among the patients and Kellogg subsequently started what became the Kellogg Company to produce corn flakes for the wider public. The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his brother John Kellogg who was the superintendent. Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize).